A new reality is approaching. By now, everyone has been affected by “telemarketing.” Customers and consumers are starting to resist it. That is clear from the laws that are being presented and passed. Customers want service, and they want customer service calls. As a result, the rules that are set forth for your telemarketing program should emphasize your wish to have an effective telemarketing program to provide your customer base with high quality customer service. It can be as simple as a word. That word is tele-selling.

Each person has an aura, a reputation in the company or in the market. This presence is a function of many things: knowledge, personality, the quality of voice, the intangibles of attitude. It is the feeling of trust that the customer has in the person on the other end of the telephone. This is a condition that is earned and achieved. It is not something that can be mandated.

In telephone selling the customer either has called with the need or you are calling to see if there is a need. Yet now we confront the dilemma. Rarely, if ever, has anybody provided training on tele-selling. This program will provide you with an outline – an approach – to use when selling on the telephone. This program will provide you with a plan and a structure, and with this structure your tele-selling future can get off to a successful start.